Cynthia Price is the VP of Marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation, and events. She has been in the email marketing industry for over 10 years, previously as VP of marketing at Emma, an email service provider. She has a passion for authentic communications and the power of email at the heart of the marketing mix.
You can even break down that data more granularly by layering shopper data. This strategy sparks interest, attracts more subscribers to your site and improves the purchase potential of their products.
As a veteran startup worker who has been laid off during economic downturns, it's dissonant to hear investors say this is a good time to launch a software startup. They're not wrong, however.