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Damian Rollison

Director of Market Insights at SOCi
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With a background in writing, research, and technology, Damian has focused my career on building innovative products that help businesses large and small get noticed online. His interest in the space has led to writing and speaking engagements with Street Fight, Search Engine Land, Marketing Land, Localogy, Venture Beat, BIA/Kelsey, SMX, Social Media Strategies, State of Search, and others.

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  • SOCi
    Director of Market Insights
  • Google's AI Mode: A New Era in Search Competition
    Damian notes that "19% of consumers use AI for searches," with Google's AI Mode set to transform the search landscape. Despite initial challenges, AI Overviews represent a major search evolution. Google's AI Mode aims to redefine search, offering a new interface that could rival features like Google Images and News, potentially reshaping its main platform.
  • ChatGPT Shopping: A Game-Changer in E-Commerce?
    Damian highlights that ChatGPT could offer a "concierge shopping experience," cutting through deceptive marketing and reviews. The integration enhances search capabilities, potentially challenging Amazon and Google. Monetization through an affiliate program is possible, provided user experience remains high. ChatGPT aims to redefine online shopping, making traditional platforms seem outdated.
  • Google's Chrome Divestiture: Impact on Digital Economy
    Damian notes that Google's divestiture of Chrome could alter its strategic landscape. He states, "The remedies of forced divestiture are blunt instruments." Damian suggests European-style regulation, enhancing consumer rights and tech accountability, might offer more meaningful consumer benefits than forced divestitures.
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  • Google is in for an intense fight to retain its relevance in search with younger users.

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