Dan Ariely | Source | Co-Founder at Irrational Capital

I am the James B. Duke Professor of Psychology & Behavioral Economics at Duke University, a founding member of the Center for Advanced Hindsight, co-creator of the film documentary (Dis)Honesty: The Truth About Lies, and a bestselling author. My books include PREDICTABLY IRRATIONAL, THE UPSIDE OF IRRATIONALITY, THE HONEST TRUTH ABOUT DISHONESTY, IRRATIONALLY YOURS, PAYOFF, DOLLARS AND SENSE, and AMAZING DECISIONS. I am the founder of the Center for Advanced Hindsight, which was created to help people live better, using principles from behavioral economics. If you would like to learn more about CAH please visit https://advanced-hindsight.com I am a co-founder of Irrational Capital, which was created to help investors capitalize on the idea that engaged and motivated employees boost company share price. If you would like to learn more about Irrational Capital, please visit irrational.capital. I am a co-founder of BEWorks, which was created to companies incorporate principles from behavioral economics into their product and processes. If you would like to learn more about BEWorks, please visit BEWorks.com. I am a co-founder of Shapa, which was created to help people better manage their health using human-friendly interventions and a non-threatening approach to healthcare. If you would like to learn more about Irrational Capital, please visit myshapa.com