Dan Goman | Source | CEO & Founder at Ateliere Creative Technologies

"In its bid to bolster monetization and stay ahead in a fiercely competitive industry," Dan Goman, CEO of Ateliere, told International Business Times. "Netflix initiated several revenue-enhancing initiatives, including an ad-supported tier, a crackdown on password sharing and removed its basic ad-free tier. All these efforts have been well received by investors and have had a positive overall result on subscriber growth and earnings."

Dan Goman, founder and CEO of Ateliere, admits that subscription fatigue is at an all-time high.

"Consumers are overwhelmed with the number and cost of subscription services vying for their eyeballs and dollars," he told IBT, citing a Variety survey that showed that 61% of those surveyed believe their streaming subs are too expensive and value the average streamer at $7.46 monthly.

At the same time, Goman believes Disney and Netflix have a captive audience for their shows.

"Disney and Netflix are in an enviable position where subscribers can't and won't say no to them," he explained. "Netflix has become ingrained in popular culture, and they are almost the default option when consumers want to sit down and watch something. Disney has one of the best-known, most iconic brands in the world, and for families with children, there will be a Disney subscription, no question about it."

Bob Iger's bold move to potentially offload Disney's traditional TV assets marks a vital and strategic pivot of survival not just for Disney, but also for the greater entertainment industry. The struggle to maintain a foothold in both old and new media landscapes has proven not only financially onerous, but also operationally inefficient. If studios want to survive, they need to draw a line in the sand and focus all their resources on the future.

Linear TV represents the past, and no one - including Disney - can manage these very diametrically-opposed businesses. Balancing old and new forms of media has proven too costly, distracting and inefficient.

Looking at this from a technology and streaming viewpoint, the tech operating linear systems and business are very different from the one required for digital. Industry players have been in a race to integrate and unify these technologies quickly, but it will take many years and it will cost a large sum.

This pivotal moment calls for strategic foresight from industry titans - we'll see how Iger moves next.