Dan Goman

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Dan Goman is the founder and Chief Executive Officer of Ateliere Creative Technologies, a pioneering technological force that’s transforming the post-production and OTT industries with ground-breaking innovations, from digital supply chain solutions to unique, customizable video apps.

Dan recognized early on that the company would achieve greater success by owning the streaming technology used for its content delivery system. He tasked himself and his talented team of software and tech experts to develop a solution. The result of their R&D led to the development of a patent-pending technology within a year. Dan’s vision of a full studio in the cloud has positioned the company at the vanguard of media technology, including advocacy for the Interoperable Master Format (IMF). Dan has now set his sights on market expansion, beginning with Europe and the introduction of several content technology-related initiatives.

A digital trailblazer, Dan has helped media companies such as Microsoft, Lucent Technologies and AT&T Wireless advance their technology. He is a graduate of the University of Maryland and put his technology career on the fast track with software companies in California and Texas before he landed at Lucent Technologies. His valuable experience at Lucent led him to Microsoft as a Software Developer/Network Management Specialist, where he managed Microsoft’s entire network worldwide on all their devices.

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  • "In its bid to bolster monetization and stay ahead in a fiercely competitive industry," Dan Goman, CEO of Ateliere, told International Business Times. "Netflix initiated several revenue-enhancing initiatives, including an ad-supported tier, a crackdown on password sharing and removed its basic ad-free tier. All these efforts have been well received by investors and have had a positive overall result on subscriber growth and earnings."

  • Dan Goman, founder and CEO of Ateliere, admits that subscription fatigue is at an all-time high.

    "Consumers are overwhelmed with the number and cost of subscription services vying for their eyeballs and dollars," he told IBT, citing a Variety survey that showed that 61% of those surveyed believe their streaming subs are too expensive and value the average streamer at $7.46 monthly.

    At the same time, Goman believes Disney and Netflix have a captive audience for their shows.

    "Disney and Netflix are in an enviable position where subscribers can't and won't say no to them," he explained. "Netflix has become ingrained in popular culture, and they are almost the default option when consumers want to sit down and watch something. Disney has one of the best-known, most iconic brands in the world, and for families with children, there will be a Disney subscription, no question about it."

  • Bob Iger's bold move to potentially offload Disney's traditional TV assets marks a vital and strategic pivot of survival not just for Disney, but also for the greater entertainment industry. The struggle to maintain a foothold in both old and new media landscapes has proven not only financially onerous, but also operationally inefficient. If studios want to survive, they need to draw a line in the sand and focus all their resources on the future.

    Linear TV represents the past, and no one - including Disney - can manage these very diametrically-opposed businesses. Balancing old and new forms of media has proven too costly, distracting and inefficient.

    Looking at this from a technology and streaming viewpoint, the tech operating linear systems and business are very different from the one required for digital. Industry players have been in a race to integrate and unify these technologies quickly, but it will take many years and it will cost a large sum.

    This pivotal moment calls for strategic foresight from industry titans - we'll see how Iger moves next.