Dan Greenberg is the Founder and President at Sharethrough. Coming from a research background at Stanford in Behavior Design, he has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in persuasive technology and native monetization. Dan is the founding chair of the IAB Native Advertising Committee and has spearheaded the native advertising movement since its inception in 2011.
Since founding Sharethrough nearly 12 years ago, we have been working to shift the advertising paradigm away from obnoxious ads and towards an ecosystem underpinned by respect and care. We know that when ads are designed for comprehension, they perform better for everyone in the supply chain. Together with District M, we believe that taking a human-centric approach to advertising and monetization is the key to a sustainable path forward for the independent and accessible internet. This mission to build a more human-centric advertising platform has gone from an optimistic vision to a reality in these past years. Today's announcement adds fuel to the fire and reinforces that human-centric advertising is here to stay.19 November 2021