Dan Higgins | Source | Chief Product Officer at Quantexa

Today, organizations are facing aggressive headwinds: global economic volatility, rising regulation, rapid disruption in technology, and changing customer and citizen expectations. This cocktail is making it tougher than ever before to create resilient organizations. Organizations know that to understand and trust their data they need a strong and accurate data foundation and single views of data that become their most trusted and reusable resource across the organization. It’s apparent that one of the biggest causes of untrusted data is duplicated records as part of the overall growing issue of data quality. It’s easy for duplicate customer records to appear because different business units are working with siloed data in different systems. Different iterations of a name, changes in address or multiple phone numbers can all harmlessly create these replications. But these customer clones can cause a domino effect in inefficiency and confidence in decision making. This becomes a costly waste of resources across data, IT, and business teams and it stops businesses from creating the necessary agility and resilience to being able to identify risk fast and serve customers at the highest levels. Quantexa’s enterprise Decision Intelligence Platform is helping our clients solve these data challenges, protect their businesses, improve operating efficiency, accelerate revenue growth, and simply make better decisions.