The insurance purchasing process is a mess and consumers are often victims, overpaying substantially for poor protection. Because there’s no transparency across the industry, you can have two people with the exact same car, driving record, age, address, and credit score. – and simply by going to two different insurance companies, one pays $1,000 per year while the other pays $4,000. And the price paid is no guarantee that the provider will pay a claim should the consumer file one. ValChoice aims to solve both of these problems.