Dan Lobring | Source | SVP at Stretch PR
Dan Lobring
With over 20 years of experience in marketing communications, PR and sports marketing, I have a proven track record of developing and implementing award-winning programs that drive awareness, engagement, and loyalty for clients across various sectors and platforms.
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Stretch PR
SVP
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Brands are leaning into the racing aesthetic
The growth of racing leagues like Formula 1 and Nascar has attracted the attention of large brands that hope to cash in on the trend.
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How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
For this year’s Boston Marathon, new sponsor Bank of America added its logo to the medals, sparking runner outrage. Event profs weigh in on the controversy and explain how brands can activate in a genuine way.
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As March Madness unfolds, more brands look to get involved in NIL deals
As March Madness begins, brands are getting involved by announcing NIL deals with young basketball athletes.
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Exhibition Tennis: Bringing Legends Closer to Fans
Dan highlights that exhibition matches provide unique access to tennis legends for fans who might never attend major events. While not as competitive, these matches captivate through atmosphere and accessibility, allowing fans in diverse locations to witness world-class athletes like Federer, McEnroe, and Agassi up close. -
Campbell’s Soup Rebrands to The Campbell Company: A Strategic Evolution
Dan, SVP at Stretch PR, views Campbell’s rebrand as a natural evolution. “This change unifies their diverse brands like Goldfish and Pepperidge Farm, while still embracing their soup heritage. It’s a subtle yet strategic move to stay relevant and expand in emerging categories like snack foods.”
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“With any high-performing team, or unified team, you have clear lines of communication, as well as a clear chain of command in terms of communication,” Lobring said.
This commitment to the fundamentals of good PR – consistency and clarity of message, and consistency and clarity of who is delivering that message and to what audience – is good advice for those who work outside of the NFL, too, Lobring said.
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While core pickleball players might be more familiar with the best brands for their sporting needs, larger brands have room to appeal to people who are just getting started, said Dan Lobring, senior vice president of Stretch PR, a global PR firm specializing in business and sports.
“Because it’s new and upcoming, there isn’t as much awareness around who’s the main paddle manufacturer,” Lobring said “There is some nice blue sky for the more traditional retailers to sort of own that market. Share of people that are going to be more casual and also interested in trying.”
