Dan is now the SVP of Marketing for end-to-end digital commerce solution provider, Scalefast. Scalefast provides the complete platform, infrastructure, and full-service business operations necessary for enterprise brands to go global online. He joins Scalefast after serving as SVP Marketing and Digital Commerce for contemporary apparel brand Planet Blue. Dan led integrated marketing the holistic integration of digital into the brand’s cross-channel sales and operations.
The commonly held belief is that Facebook is an ineffective medium for B2B marketing. But if your customer is also a marketer, they are spending significant time on Facebook and Instagram in a professional mindset. As long as your click and conversion expectations are realistic, placing ads on these platforms can be a sound contribution to a holistic media strategy.
The value for merchants in terms of positioning from BNPL providers is they will increase your cart size and conversation rate, but more and more they’re going to be able to provide that new customer.