Dani Pascarella, CFP®

Founder & CEO at OneEleven Financial Wellness
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Dani Pascarella is the Founder and CEO of OneEleven Financial Wellness, a financial wellness platform backed in behavior science that empowers people to live their happiest lives. Prior to founding One Eleven, Dani was an Investment Specialist at JPMorgan where she managed money for ultra high net worth individuals with at least $25 million in investable assets. She became a licensed stockbroker at age 20, is a personal finance contributor at Forbes, and is a CERTIFIED FINANCIAL PLANNER™. Dani also holds a B.A. and M.A. in International Business from the University of Florida and a M.S. in Journalism from Columbia University.

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  • It's an effect of people graduating with student loans, then they move to a city that's expensive, wages are stagnant so they're not making a ton of money -- and then a cycle of credit card debt will happen. If your parents never taught you -- and that's basically everyone -- you're on your own to figure it out. And because it's intimidating and scary, people brush it off to the side.

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