Daniel Rodriguez | Source | CMO at Simplr
Daniel Rodriguez
Daniel Rodriguez is an experienced marketing executive, entrepreneur, family guy and musician who uses daily meditation to manage life’s intense moments. He currently serves as the CMO of Simplr, where he’s leading a team that is redefining the way brands deliver customer service. Before Simplr, he served as VP of marketing for Seismic and as co-founder of multiple companies including Indivly Magic and PrizeTube. A native of Cleveland, he’s been a Bostonian since earning a BA from Harvard and an MBA from the MIT Sloan School of Management.
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Simplr
CMO
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What Is Customer Effort Score (CES)? And How Can It Help Build Better CX?
Choosing the right CX metric can be the difference between business success and failure. Here we'll break down the principles of Customer Effort Score (CES).
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In the era of the ‘NOW Customer,’ website visitors expect quick resolutions or risk jumping to a competitor’s site. Measuring customer effort is an important way to ensure today’s consumers are having the best experience possible.
