Daniel Smythe is the VP of Retail and Hospitality Consulting at EPAM Systems. Daniel is a seasoned consultant with 20 years of experience addressing a broad range of business issues. He has a track record for increasing profitability and growth at companies large and small. He has led projects at Accenture and BCG including cost optimization, PMI, growth strategy, digital transformation, marketing effectiveness, merchandising, supply chain and front-line operations.