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Daria Erina

Managing Director at Linked Helper
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Daria Erina is a Managing Director of Linked Helper. She joined Linked Helper soon after the project was born and became the first customer support agent. Over the 6 years that followed, Daria helped:

- hire and train Customer Support team
- introduced performance assessment procedure
- created 50+ video tutorials /(scenario, filming, editing) for product training
- touched off the practice of weekly demo webinars for new clients that continue to go live every Friday for 2 years now

She’s on a mission to make Linked Helper’s complex interface feel like a piece of cake to new and existing customers, specifically by creating high-quality video content for product training.

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  • AI-Driven Customer Data Integration: The Key to Personalized Experiences
    Daria highlights how customer data integration enhances service and reduces friction, making brands resonate with their audience. She emphasizes the need for CDI tools that integrate seamlessly with CRMs and analytics software. Overcoming challenges like data fragmentation requires strong governance and AI adoption. Investing in AI-driven CDI today optimizes workflows and fosters customer-centric innovation.