Darr has been lucky to work with Jeff Bezos and Elon Musk in areas that include mergers and acquisitions, business development, strategy, and operations. As an entrepreneur, he has started, invested, and/or joined companies in every stage of development (napkin to IPO) and seen them through to billions of dollars in exit value. Included in these were executive roles for Shiva (sold to Intel), Avatar (sold to DCA), Ziff-Davis Publishing (Softbank), Zip2 (Compaq), WhoWhere (Lycos), and Epylon (Accenture). Darr has spent the last twenty years building companies in the B2B and B2C data analytics segments. Prior to starting Aidentified with his brother Tom, they built and sold two other data analytics companies, Netprospex (D&B, 2015) and Generate (News Corp, 2008). Prior to Generate, Darr was at Amazon.com where he helped direct corporate development and M&A.