Darre van Dijk | Source | Chief Creative Officer at TBWA\NEBOKO

Darre is Chief Creative Officer of TBWA\NEBOKO. He is also part of TBWA's Global Creative Core, the agency's global leadership group responsible for executing its "disruption" ethos across the entire company.

He is also the global chief creative officer on Philips & McDonalds within the TBWA collective. Before joining TBWA he was CCO of Ogilvy & Mather Amsterdam for 10 years.

His award list is over 400 awards from all major festivals including 32 lions and a Grand Prix in Cannes for the highly acclaimed campaign 'Why wait until it's too late' for funeral insurance company DELA (gaining over 50 awards worldwide and even became a tv format produced by John de Mol's Talpa).

His passion for creative storytelling goes hand in hand with the passion for making music. Under his alter ego Darius Dante he writes, composes, and produces music that also found his way into the charts and award festivals being recognized with Lions & Clios in the music & entertainment categories.

At Ogilvy he was part of the global Coca-Cola team responsible for the 'Choose Happiness' campaign launched in 2015 that swept across the world. Coke's tv ad 'What are you waiting for' became one the most Shazamed ads in 2015. He also produced Coke's ‘The choice is yours' that is featured on Ubisoft's number one dance game 'Just Dance Now 2016' putting Darius Dante between Rihanna and Beyoncé.

Today's work from TBWA\NEBOKO represents Darre's philosophy of making more than just ads. Unconventional work for Adidas, The Dutch state lottery, winning the Gouden Loeki (best tv ad of the year voted by the Dutch people) three years in a row. The culturally driven Koning TOTO campaigns awarded with a double golden Effie including a European Golden Effie. Because of the work for McDonald's like Maestro, Good Times Island, or the world's smallest McDonald's restaurant he became global cco for McDonald’s.

He was responsible for Albert Heijn's Appie Today that resulted in 32 formats reaching over 75 million organic views but also responsible for the 2019 rebranding of Albert Heijn with Supermarket manager Ilse. T-Mobile's 'The Unlimiteds'. He loves to inspire others by creating work that really moves the audience.

Under Darre's creative leadership TBWA\NEBOKO became agency of the year in 2018 and 2021, the Dutch State Lottery became advertiser of the year in 2019, the VIA awarded him with ‘Today’s Legend’ in 2021 and the media 100 crowned him number 1 most influential person in advertising in 2022.