Dave Peacock | Source | Chief Executive Officer at Advantage Solutions

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Dave Peacock

Chief Executive Officer at Advantage Solutions
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Dave Peacock was named Advantage Solutions CEO in January 2023. His 30-plus-year career in the consumer packaged goods and retail industry includes four years as president and chief operating officer of Schnuck Markets, Inc., and two decades at Anheuser-Busch, where he served three years as the company’s president.

Prior to joining Advantage, Peacock was chief operating officer and on the board of directors of Continental Grain Company, a global investor, owner and operator of companies across the food and agribusiness spectrum. Previously, he was a member of the board of advisors for, and was the founder and chairman of, Vitaligent, LLC, a multi-unit restaurant franchise.

He is a member of the board of directors of Stifel Financial Corp. and past member of the board of directors of Wayne-Sanderson Farms and Post Holdings Partnership Corporation. He also served on the board of trustees of the Urban League of Metropolitan St. Louis and the board of directors of Pink Ribbon Girls.

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  • GLP-1 Drugs Drive Shift in Food Industry: Healthier Options on the Rise
    Dave highlights a shift towards health and wellness, with 24 million Americans expected to use GLP-1s by 2035. This trend drives demand for "portion control, protein, and healthy snacks." Retailers and manufacturers are responding by promoting healthy options, launching innovations, and adjusting marketing strategies. Grocers are advised to leverage fresh departments to meet evolving consumer preferences.
  • Chocolate Prices Soar: Easter Eggs Cost 10% More in 2023
    Dave notes that cocoa prices have hit record highs, leading to a 10% increase in chocolate prices compared to last year. While chocolate remains a popular choice for Easter, some consumers may opt for alternative sweet treats due to the price hike.
  • Yogurt's Future: Embracing the GLP-1 Weight-Loss Revolution
    Dave notes that “59% of manufacturers are eyeing healthy innovations due to GLP-1s.” With 53% promoting healthy options and 43% increasing marketing spend, expect a focus on portion control, low-sugar, low-calorie, and high-protein products. Yogurt and similar foods are poised to benefit from this shift.
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  • I think culture is something you experience in a company or in any organization, and you can see it whether it’s in sports on winning teams or in companies that prevail in their specific industry.

    We have five very simple pillars that underpin our culture, which is people first. First, we actually try to see through our clients and customers to the shopper. We say, look, people are walking past 60,000 items in an average grocery store and they will buy 12 and half. Given their busy days, you have to make it easier for them to find what they need. That’s what our team does.

    Second, we need to put our people first in a company that is 78,000 strong. Serving with heart is another one of our pillars – it’s really putting your heart into it and being thoughtful around anticipating needs, whether it’s a shopper, client or customer. Then there is leading with insights, as an insights-driven business. I’m not a fan of the term "data driven" – data is what you need to develop the insights that lead to better decision making. Executing relentlessly is our fourth pillar, and that’s what we owe our customer. Finally, winning together has been a part of the Advantage culture dating back decades, working as a team.

  • “We are really at the nexus of CPG and retail, and we convert shoppers into buyers, quite simply,” Peacock said. “When you walk through a grocery store and see the items on shelf, see the displays, see folks sampling — we have a hand in all of that.”