David Benigson | Source | CEO at Signal AI

Global branding agency JWDK rebranded one of China’s leading developer of online games Boke. After ten years of increasing growth, Boke identified the need to uplift their corporate brand to an international level and to elevate its reputation within the saturated online gamin market. JWDK repositioned Boke as a ‘house of brands’ launching a new identity design that is both a mature gaming company yet still evokes a sense of warmth, fun and joy. The logo includes hand-crafted block letters ‘Boke’ along with the Chinese name 波克城市 (Boke City which derives from their first successful game “Poker City”). The rounded letter-forms are crafted into a simple block grid allowing each letter to shuffle into a different alignment for alternative logo formats. The negative shapes in the logo also hint to the gaming experience. The dots in the ‘B’ are like wide open eyes; the ‘O’ features a happy smile, and...