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David "Chef Fig" Figueroa

President and Co-Founder at Melinda's Hot Sauce
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David "Chef Fig" Figueroa, the President and Co-Founder of Melinda's Foods, has been a driving force in the specialty food industry for over 30 years. With a wealth of expertise in branding, product design, photography, and copywriting, he has established himself as an authority in these fields.

As the Creative Director and Head of Brand Marketing, David's influence is felt throughout Melinda's Foods. He personally oversees the design of all Melinda's products, collateral materials, and websites, ensuring a consistent and captivating brand experience for customers.

Beyond his strategic role, David's passion for culinary excellence shines through his work as the company's chef and pit master. Having honed his skills as a self-taught Chef, he gained invaluable experience in his father's restaurant before venturing to New Orleans. There, he embraced the vibrant food scene and eventually opened, Up in Smoke, a barbecue concept that expertly blended southern-style BBQ with Latin flavors. Many of the mouthwatering recipes featuring Melinda's Brand Products on melindas.com bear David's creative touch and culinary expertise.

With an unwavering commitment to innovation, David ensures that Melinda's Foods remains at the forefront of technology. He spearheads all marketing activities, leveraging his comprehensive knowledge to propel the company's growth and reach new heights in the ever-evolving marketplace.

Additionally, his brand personality “Chef Fig” demonstrates Melinda’s culinary versatility on popular social media platforms, like Instagram and Tiktok.

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  • Avoid Common Knife Cleaning Mistakes: Expert Tips from Chef Fig
    Chef Fig warns, "The biggest mistake I see is throwing knives in the dishwasher." Instead, he advises handwashing with warm water, mild soap, and a soft sponge. Avoid air drying to prevent rust. Store knives in a sheath or magnetic strip, not blocks. Keep spare knives for guests. Protect your prized tools!
  • Electric Grills: Expert Tips from Chef Fig on Flavor, Features, and Safety
    Chef Fig highlights that electric grills can't match the flavor of gas or charcoal but offer convenience. He advises looking for 1,500 watts and 500°F capability for proper searing. Key features include cool drip trays, infrared options, and durable materials. Safety is crucial, with cool-touch exteriors and stable bases. Recommended models: Weber Lumin and Ninja’s Woodfire Electric Grill.
  • Grill Master Chef Fig Shares Top Tips to Avoid Common Grilling Mistakes
    Chef Fig warns, "High heat can scorch the outside before the inside cooks through." He advises cooking tough meats like brisket low and slow. "Flipping too often messes with the Maillard effect," he adds. Avoid overcrowding the grill to maintain airflow. Leave space between items and cook in batches for optimal results.
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