David "Chef Fig" Figueroa, the President and Co-Founder of Melinda's Foods, has been a driving force in the specialty food industry for over 30 years. With a wealth of expertise in branding, product design, photography, and copywriting, he has established himself as an authority in these fields.
As the Creative Director and Head of Brand Marketing, David's influence is felt throughout Melinda's Foods. He personally oversees the design of all Melinda's products, collateral materials, and websites, ensuring a consistent and captivating brand experience for customers.
Beyond his strategic role, David's passion for culinary excellence shines through his work as the company's chef and pit master. Having honed his skills as a self-taught Chef, he gained invaluable experience in his father's restaurant before venturing to New Orleans. There, he embraced the vibrant food scene and eventually opened, Up in Smoke, a barbecue concept that expertly blended southern-style BBQ with Latin flavors. Many of the mouthwatering recipes featuring Melinda's Brand Products on melindas.com bear David's creative touch and culinary expertise.
With an unwavering commitment to innovation, David ensures that Melinda's Foods remains at the forefront of technology. He spearheads all marketing activities, leveraging his comprehensive knowledge to propel the company's growth and reach new heights in the ever-evolving marketplace.
Additionally, his brand personality “Chef Fig” demonstrates Melinda’s culinary versatility on popular social media platforms, like Instagram and Tiktok.
Brothers Greg and David Figueroa founded Melinda’s Hot Sauces in 1989. The company offers 32 craft pepper sauces and condiments.