David Cunningham is the President of Brand Partnerships for MySureFit- a disruptive, AI-powered digital platform for shoppers and fashion brands. A 20-year veteran of the apparel industry, David oversees business development opportunities in both B2B and B2C channels, developing programs to improve the shopper experience, e-commerce supply chains, as well as the industry’s carbon impact.
David has held senior positions at some of the world’s top fashion brands, including Ralph Lauren, Calvin Klein, Tommy Hilfiger, and Kenneth Cole. In these roles, David has grown existing brands as well as successfully identified white space for brand extensions. He is a senior-level consumer brands executive specializing in retail, wholesale, e-commerce, brand development, and market share growth.
Based in New York, David is a graduate of Penn State University. He also serves as a board advisor to Infinity Partners, a Singapore based factory consortium.
The former brand president of Ralph Lauren’s Chaps and Calvin Klein Jeans will lead brand partnerships for MySureFit.
MySureFit is sizing technology that reduces packaging waste, and saves apparel from ending up in landfills.