David Finkelstein | Source | Co-Founder & CEO at BDEX

Ensuring the integrity of your data has to start at the source. Companies that work purely with first-party data need to make sure their data is up to date by implementing a data cleaning routine. This may mean keeping in regular contact with customers to be able to update information relevant to their efforts, such as address, email or other changes.

I am honored to have been selected for this prestigious recognition alongside some of the most esteemed business leaders in the region. True leadership is a quality that becomes most apparent in times of crisis, and the past year has proven that South Florida is full of leaders who were able to effectively lead their companies during the Covid-19 pandemic, helping preserve jobs, industries, and the economy. With so many talented leaders on this list, I am confident that the future is bright for South Florida.

As we head into 2021, up-to-date, third-party consumer data will be crucial for successful email marketing campaigns. People’s inboxes have become more and more cluttered with irrelevant advertisements and promotions. So, to make campaigns more effective, merchants will need to make sure that their offers are relevant and personalized to the recipients’ needs. The only way to accomplish this is to segment your list to reach the right customers at the right time in their buying cycle.