David Finkelstein is the Co-Founder and CEO of the first and largest marketing data exchange platform in the U.S. called BDEX. David is an internet pioneer, tech entrepreneur, and founder of numerous internet companies dating back to the earliest days of the internet. He founded National Internet Source, Inc. in 1994 and sold it in 2000 to US Cable Corporation. He also co-founded Contextuads, FreeAirMiles.com, Triplejack and Dynaprice. He is also one of the foremost experts in the consumer data industry. His company BDEX is the first and the largest consumer data exchange platform in the U.S. It has unique technology that draws from over 1 trillion continually updated data sets combining geofenced, behavioral, and identity data which allows users to connect with exactly the right consumers at exactly the right time. An Inc 5000 company, BDEX is also the largest U.S. supplier of identity data to LiveRamp. David is experienced with interviews and can discuss the latest industry trends, BDEX’s unique technology, or any other topics of interest.
Ensuring the integrity of your data has to start at the source. Companies that work purely with first-party data need to make sure their data is up to date by implementing a data cleaning routine. This may mean keeping in regular contact with customers to be able to update information relevant to their efforts, such as address, email or other changes.1 September 2021
I am honored to have been selected for this prestigious recognition alongside some of the most esteemed business leaders in the region. True leadership is a quality that becomes most apparent in times of crisis, and the past year has proven that South Florida is full of leaders who were able to effectively lead their companies during the Covid-19 pandemic, helping preserve jobs, industries, and the economy. With so many talented leaders on this list, I am confident that the future is bright for South Florida.1 September 2021
As we head into 2021, up-to-date, third-party consumer data will be crucial for successful email marketing campaigns. People’s inboxes have become more and more cluttered with irrelevant advertisements and promotions. So, to make campaigns more effective, merchants will need to make sure that their offers are relevant and personalized to the recipients’ needs. The only way to accomplish this is to segment your list to reach the right customers at the right time in their buying cycle.25 February 2021