David has over 20 years of experience as a Marketing and Go-To-Market leader with deep expertise in building high-growth organizations that disrupt the ‘old way’ of doing things. He is deeply passionate about leveraging technologies to create significant step-changes in the business. Prior to joining Conversica, David was the CMO at Act-On Software where he was responsible for the overall strategy and execution of the Marketing and Product functions. Prior to this role, David has held numerous senior executive positions across groundbreaking organizations such as Jive Software, Airship and Liveops. David holds a BS, History from Colorado College.