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David Loranger, PhD

Assistant Professor of Fashion Marketing and Merchandising at Sacred Heart University
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Dr. David Loranger transitioned into academia after a 17-year career in the fashion industry, having worked in the design and luxury retailing sectors. In the design area, he managed textile art studios and owned his own venture, The Fashion Collective. In retail, he worked for New York based retailers such as Saks Fifth Avenue, Loro Piana, and Barneys New York. He most recently oversaw the men’s tailored clothing and designer categories for Bergdorf Goodman. While in industry, Dr. Loranger taught as an adjunct in the Graduate School at the Fashion Institute of Technology and decided to pursue his Ph.D. in Apparel, Merchandising, and Design at Iowa State University. After this, “Dr. Dave” was a faculty member in the retailing programs at the University of Minnesota-Twin Cities and Philadelphia University, where he taught undergraduate and graduate courses in fashion & retail, international business & marketing, and design thinking.

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  • Costco's Strategic Gold Bar Sales Drive Profits
    David Loranger, retail expert, states Costco's strategic placement of items like gold bars boosts cross-selling, increasing profits. Warehouse clubs' focus on unit volume leads to better vendor terms and lower prices. Market volatility and social media spur gold bar sales among various shoppers.
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  • Demographically, businesses cluster toward their target markets. It’s business chasing the demographic.

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