David McInerney | Source | Commercial Manager (Data Privacy) at Syrenis
David McInerney
David is a trusted and dynamic senior Business Development executive with a proven record in creating, growing and selling complex software solutions into global markets. An inspirational team leader who consistently delivers results across the board in a highly competitive marketplace while achieving high levels of revenue growth through strong business acumen, creative thinking and excellent relationship building skills.
David has experience within multiple industry verticals including: finance, healthcare, retail, distribution, telco, entertainment, government, public sector, education and SMB clients. Extensive experience working within multi-channel organizations, as well as directly with partners and direct teams globally
-
Syrenis
Commercial Manager (Data Privacy)
-
Customers don’t trust businesses with their data
More than 9 in 10 consumers believe that companies often prioritize profits over protecting customer data, a Cassie survey found.
Article -
The challenges of clinical data management: Can consent management software help? - Pharmaceutical Technology
David McInerney, Cassie Commercial Manager, explains clinical data management challenges in a modern world, including the all-important role of consent and preference management platforms in streamlining and centralising data management.
Article -
Department of Transportation to review privacy practices of US airlines
The review will look at how the largest 10 airlines collect, handle, maintain and use customers’ personal data.
Article
-
2025 Data Breach Surge: AI and Automation Fuel Sophisticated Attacks
David warns that hacking attempts will increase in 2025, with AI crafting "near-flawless phishing lures" and automating attacks. He emphasizes the need for adaptive consent solutions to protect data. Hackers exploit AI to breach systems, urging banks to integrate AI threat modeling. Treating privacy as a core business enabler is crucial for safeguarding customer trust and compliance. -
Google's Digital Fingerprinting: A Looming Privacy Threat
David warns that Google's shift to browser fingerprinting is a major privacy concern, silently collecting sensitive data without user consent. This practice risks violating privacy laws like GDPR and HIPAA, exposing users to data misuse and companies to legal repercussions. David emphasizes the need for transparency and user protection over advertiser convenience. -
AI Search Tools Revolutionize Online Traffic and Personalization
David notes that AI search tools like ChatGPT and Perplexity offer e-commerce brands new ways to connect with consumers. "AI opens up a whole new world of opportunities," he says. However, increasing AI usage raises consumer privacy concerns, emphasizing the need for robust data protection to maintain customer trust.
