In communicating with best customers, it is so important to develop a clear and compelling message with a measurable call to action. Ad agencies big and small work tirelessly to achieve this balance of message effectiveness and measurement. One leading agency based in Chicago and founded by a true genius — and who was the agency’s namesake — is Leo Burnett. Yes, indeed not too long-ago ad firms didn’t have catchy names like Strawberry Frog and Furious Monkeys, but rather represented their founder who to this day inspires them to “reach for the stars”.
Source: https://thewisemarketer.com/loyalty-strategy/reach-for-the-stars-loyalty-program-strategy-design-execution/4 January 2022