David Somerfleck | Source | Digital Marketing Agency Owner at Retired
David Somerfleck
David M. Somerfleck is a digital marketing expert and author. He is a retired digital marketing agency owner, project manager, developer, and business mentor. He is also a former Non Profit Organization (NPO) founder. His experience in digital marketing spans over 25 years. His books have been published across the globe and translated into several languages.
As a 10 year mentor for the United States Small Business Administration and other nonprofit organizations, David has helped hundreds of struggling business owners learn to use holistic digital marketing combined with traditional marketing to ignite transformative growth.
David has taught workshops for Microsoft, The WordPress Foundation, the City of Denver, the City of Aurora, Johnson & Wales University, the Open Media Foundation, dozens of colleges, universities, and corporations on topics ranging from digital marketing, design, improving processes, SEO, freelancing, and many more.
David was trained in political campaign marketing (called “messaging”) by a consortium of the Colorado Board of Education and The White House Project and later went on to advise six campaigns across the State of Colorado.
David has hosted podcasts “The David Somerfleck Podcast,” “Rebooting Business,” and “Digital Marketing Solutions.” He has appeared as a guest on over 50 podcasts as of 04/2023 and continues to appear.
David has written for the Fox Reality TV network, AOL/Time-Warner, and has had non-fiction, short stories, and poetry published in roughly 50 publications.
He is the author of “The Road to Digital Marketing Profits” a workbook primer that incorporates digital marketing standards with a business plan and guide to developing a working brand and content marketing strategy.
Other books include “Quotes to Inspire and Elucidate,” a book of quotes on digital marketing, traditional marketing, SEO, eCommerce, and management-level thinking and operations.
He has also written three collections of poetry “Nothing to Do But Stay” and “My Grandfather’s God” and “Love Her Blind.” Upcoming books include “The Financially-Free Freelancer,” “Digital Marketing Digressions,” “The Band of the Hand Approach,” “Bloom & Grow,” “One Grain of Sand,” and many others. These books are available through Amazon, Walmart, Barnes & Noble, Books-A-Million, Blackwell’s, and other retailers around the world.
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Retired
Digital Marketing Agency Owner
started Feb 2024
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About - David M. Somerfleck
David M. Somerfleck is a retired digital marketing project manager with 25 years' experience, a business mentor, poet, and author.
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According to multiple leading industry sources consumers are 71% more likely to purchase based on social media referrals.
What this means for the business owner or entrepreneur is that it pays to advertise your services or products on social media. Doing so increases exposure, brand awareness, and over time, familiarity and sense of the purchase being "referred" to them by a trusted source.
When you expand reach, you expand returns.
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When I was a certified small business and startup mentor for several Non-Profit Organizations (NPOs), after several months I came to realize that most business owners saw websites as "one and done" items rather than as company portals through which valuable and important processes could go through -while concurrently promoting their business online 24/7 through multiple online channels. Set your goals higher and ask yourself "how can we automate what takes up so much of our time and energy" and "how can we learn from and mirror the strategies of larger, more profitable competitors?"
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The old adage "you can lead a horse to water, but you can't make it drink," is as true todoay as it was when it first originated. Your employees (and friends or family members for that matter) have to see (and often feel) a reason to take specific measured actions before they will do so. Dr. Elizabeth Kubler-Ross documented this in her work on dealing with the loss of a loved one, where people often negotiated or denied rather than deal with what was in front of their faces. This is just as relevant in business as it is in relationships.
