David W. Stewart, Ph.D. is President’s Professor of Marketing and Business Law at Loyola Marymount University in Los Angeles. He has previously held faculty and administrative appointments at Vanderbilt University, the University of Southern California and the University of California, Riverside. Dr. Davd W. Stewart is a past editor of the Journal of Marketing, the Journal of the Academy of Marketing Science and the Journal of Public Policy and Marketing. He has served on the Board of Governors of the Academy of Marketing Science and as Vice President, Finance, Vice President, Publications, and a member of the Board of Directors of the American Marketing Association. He has also served on the Board of the AMA Foundation.