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Dawna Jarvis

Public Relations, Business Strategist, Beauty Industry Expert at Dawna Jarvis
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Hello! I'm Dawna Jarvis. Once a salon owner, I've now ventured into the realm of business and media strategy. This transition has equipped me with a diverse skill set, ranging from the essentials of client attraction to the nuances of enhancing online business presence. My passion lies in helping brands flourish in the digital world, where I apply my unique experiences to develop creative and impactful strategies.

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  • Infrared Curling Irons: Marketing Myths vs. Reality
    Dawna, with over 25 years in hairstyling, asserts that infrared curling irons do not add or lock in moisture, nor promote hair growth. She says, "Infrared heat may penetrate slightly deeper, but it still applies damaging heat." Hair growth occurs at the scalp, not through curling. Quality materials and even heat distribution are key, not magical growth claims.
  • Recession-Proof Blondes: Hair Priorities in Tough Times
    Dawna notes that her blonde clients remain loyal despite economic challenges. "They prioritize their hair as an investment in confidence and professional image," she says. With services ranging from $300-$500, maintenance varies, but clients continue to see hair care as an affordable luxury that boosts morale during tough times.
  • Are Expensive Hair Dryers Worth the Investment? Insights from a Master Stylist
    Dawna loves the Dyson dryer for its lightweight design and power, reducing drying time. She advises using heat protection and a nozzle to prevent hair damage. Dawna also recommends the Gama Italy dryer and warns against excessive heat, which can damage hair and pose safety risks. She emphasizes monitoring the heating element to avoid accidents.
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  • “Over the past year, I have successfully doubled my income through a strategic career shift and careful balancing of dual roles,” said Dawna Jarvis. “I’ve recently transitioned from hairstyling and salon coaching to focus more on business strategy for various small businesses. I’m using my PR knowledge to boost their online visibility in this role. The main aim is to utilize media coverage effectively, enhancing their digital presence and driving better SEO results.”

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