Deanna is the CMO at Bold Commerce.
The constraints of these [off-the-shelf] e-commerce platforms is that they don’t allow for online and offline digital experiences to marry. Brands are moving off traditional e-commerce platforms in favor of a more curated tech stack where they have the opportunity to put in the best pieces they need to build out the kinds of customer and commerce experiences they’re trying to bring to life.
The pandemic prompted Harry Rosen to accelerate its digital transformation plans, implementing changes in mere months.