Deborah is the Founder and is a Managing Partner at Willow Growth. She is an early-stage consumer investor, backing incredible founders building powerful brands or enabling tech. Deborah is an experienced public and private Board Director and consumer executive. A seasoned consumer retail executive, she brings many years of investing, operating, and board management experience to Willow.
When you compare [apparel] to beauty or personal care, it’s night and day in terms of the level of risk that you’re taking.
As funding for traditional apparel startups dries up, VC investors look towards more profitable niches like resale or apparel tech.