Derek co-founded Amperity to create a tool that would give marketers and analysts access to accurate, consistent and comprehensive customer data. As CTO, he leads the company’s product, engineering, operations and information security teams to deliver on Amperity’s mission of helping people use data to serve customers. Prior to Amperity, Derek was on the founding team at Appature and held engineering leadership positions at various business and consumer-facing startups, focusing on large-scale distributed systems and security.
The overall quality of CX in the digital marketplace has fallen over the recent months; Derek Slager, Co-founder & CTO and Amperity weighs in with a few observations and best practices:
Consumer trends and demands constantly shift, and marketing and advertising tactics should, too. It’s paramount for organizations to use the tools at their disposal to ensure the data that’s informing strategy is accurate and up to date.