Deren Baker

CEO of f Edge by Ascential at Edge by Ascential
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Deren is an expert on analytics, big data, retail, CPG, travel industry marketing analytics.


Edge by Ascential™ delivers some of the industry’s most accurate and actionable sales-driving data, insights, and advisory solutions for global brands looking to win in today’s ecommerce-driven world.
Our solutions enable the world’s top brands to implement strategies that maximize revenue growth; optimize product listings; increase sales faster than the category and the competition; and drive margin growth with pricing and promotions. Our weekly, daily and real-time data-driven insights (including online sales and share measurement, digital shelf performance, retail insights intelligence). Coupled with a wide range of customized advisory and education services, give our clients a comprehensive and competitive advantage across the entire digital commerce landscape.

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