Deren Baker

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Deren is an expert on analytics, big data, retail, CPG, travel industry marketing analytics.

Deren Baker has used data to make smarter decisions his entire career. From product management and marketing jobs at Travelocity and Switchfly to his previous role as CEO of Jumpshot, Deren always follows what the data reveals. As the CEO of Edge by Ascential, Deren is focused on providing products and services that help Edge's customers win in digital retail.

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  • The most successful retailers, both now and in the future, will operate third-party marketplaces. Between 2022 and 2027, data forecasts that third-party marketplaces will be the largest and fastest-growing retail channel globally. The four largest global marketplace leaders of today– Amazon, Alibaba, Pinduoduo and–all operate growing third-party marketplaces. They are increasingly prioritising this model as a core part of their commerce strategy. Edge Retail Insight’s forecasting software anticipates that by the end of 2027, these four marketplaces will account for more than two-thirds of global ecommerce sales – first-party and third-party.