Don Zhao, China-based Expert & Speaker on Retail and E-Commerce | Source

According to Global Cosmetic Industry, the National Medical Products Administ¬ration (NMPA), which oversees drugs and medical devices sold in China, has reportedly released a draft for comments to consider non-special use cosmetics, including shampoo, perfume, cleansers, etc., as exempt from animal-based toxicology tests if relevant safety requirements can be met. Indeed it does not apply to all non-special use cosmetic products such as sunscreens, hair growth, hair dyes, deodorants, skin-whitening creams, and products claimed to be used by children or infants. In recent years, cross-border e-commerce (CBEC) where brands can ship products directly to China by using this special type of customs clearance regulation which is completely different from the general trade route has become a popular way for international vendors to sell their products direct to the Chinese consumers. How well do you understand the CBEC and how ready are you for it? Content outlines • What is cross-border e-commerce (CBEC)? • General trade route vs cross-border e-commerce • The prerequisites – are you ready to sell online in China? • Overview on different e-commerce platforms (TMall Global, JD, VIP, Kaola, Redbook and WeChat) • Different market entry strategies