Dorothy Crenshaw | Source | CEO at Mod Op

“As our base of B2B technology clients has grown, they need more than the earned media, executive visibility and thought leadership positioning our programs provide. While we’ve flirted with adding new offerings and have brought in consultants for specialized needs, there’s nothing like the real thing,” Crenshaw wrote in a post on the agency’s website. “As Mod Op, we offer market research, SEO, data insights, website development, creative service and a whole lot more. This, while maintaining our identity as Mod Op’s strategic business unit for public relations.”

In 2024, AI will ‘eat the world,’ to paraphrase Marc Andreessen’s famous prediction about software. But Artificial Intelligence usage will move beyond generative models to predictive intelligence, especially for marketers. AI will enable campaign planning, from segmentation and lead scoring to hyper-personalization and (most impressive to me), churn prediction, which allows for targeted messages to customers at risk of leaving a brand.

Public trust in our government, faith and media institutions has eroded. As a result, many corporations see an opportunity to speak out on current social and political issues. Others simply feel pressure to do so. Some studies suggest that customers want brands to take a position on the issues that matter to them.