Doug Hudson is the founder and Chief Executive Officer (CEO) of Tend. Born out of the need for systemic change across the dental industry, Doug’s vision is for Tend to set a new standard for oral health, starting at the dentist. As CEO, Doug applies his past experience spearheading numerous high-growth healthcare ventures to bring a hospitality mindset to the dental industry.
A serial healthcare entrepreneur and seasoned CEO, Doug has founded and led a range of successful consumer-facing ventures. He served as the founding CEO of SmileDirectClub and Chairman and CEO of DiabetesCareClub, CPAPCareClub, and HearingPlanet, the latter of which became the largest online hearing aid distributor in the U.S. during his tenure. Doug received his BA from Eckerd College and his MBA from Vanderbilt University, and he completed the Executive Education Programs at Harvard Business School.
Tend has launched aligner therapy across all of its 21 locations across four markets, New York, Boston, Atlanta, and Washington, DC.
Since launching our orthodontic program with Breezy Braces, we’ve helped thousands of our members straighten their smiles. But we’ve also heard their feedback that they want more options. By adding aligners to our service offerings, we’re providing them with another convenient way to straighten their teeth, in the comfort of a dental studio they know and trust.