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Doug Laney

Leader of Data & Analytics Strategy at West Monroe
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Leader of Data & Analytics Strategy. Many senior IT, business, and data leaders have sought Doug’s expertise on the topics of data monetization and valuation, data management and governance, open and syndicated data, analytics best practices, and big data-based innovation. He is a frequent featured speaker at industry conferences and author in The Wall Street Journal, Forbes, and The Financial Times, among other journals. Today, he uses his knowledge to raise the level of data fluency across our organization and create offerings related to data value and valuation.

Prior to joining West Monroe, Doug was a distinguished analyst with Gartner’s Chief Data Officer Research & Advisory team and a three-time recipient of Gartner’s annual Thought Leadership Award. In a previous role, he launched and managed the Deloitte Analytics Institute. He earned a bachelor’s degree in software engineering and business administration from the University of Illinois at Urbana-Champaign.

CIO magazine declared Doug’s 2017 best seller – Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage – the “must-read” book of the year (2017) and a “top-5 book for business leaders and tech innovators.”

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  • Clarifying the Chief Data Officer's Evolving Enterprise Role
    Doug Laney, data strategy expert, distinguishes the CDO's role from CIO/CTO, focusing on data asset value. Misunderstandings stem from the role's newness and complexity. CDOs enhance value via monetization, governance, culture, analytics, and strategic innovation.
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