Doug Taylor is the co-founder and current Chief Executive Officer of Taylor Chip. His love for chocolate chip cookies sparked the inception of the company and won him Small Business Administration's Young Entrepreneur of the Year.
With a background in advertising, business strategy, and a knack for bootstrapping, Doug played a pivotal role in steering Taylor Chip toward rapid growth and profitability.
Beyond the business realm, Doug shares valuable insights into the challenges of starting a multi million dollar brick-and-mortar business, emphasizing the possibility
of achieving substantial growth without relying on investors.
Doug's vision extends into technology, where he led the development of Taylor Chip’s custom-designed Shopify website. This platform enables customers to enjoy a unique online experience by customizing their cookie orders, replicating the in-store retail experience.
His journey is a testament to the power of storytelling and authenticity, proving that a compelling narrative can elevate a brand beyond the quality of its products.
Doug and Sara Taylor purchased a $50 mixer on Facebook Marketplace to make cookies and start a side hustle. Here's how it became a multimillion-dollar business.
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MODERN RETAIL:
Doug Taylor, co-founder and CEO of online bakery Taylor Chip Cookies, said the company is planning the launch of a new grocery ice cream line this year. When the company launched in 2018, it started with cookies as ice cream posed a bigger challenge due to high costs and strict regulations in dairy manufacturing.
“Looking around, I see plenty of unoccupied shelf space in the ice cream section,” Taylor said. Through the research phase, Taylor said he found the at-home ice cream trends are leaning toward healthier sweets with fewer additives and more natural ingredients. “That aligns with our philosophy and upcoming slogan, ‘Feel Good About It.'”
ENTREPRENEUR:
"The growth has been incredible. This year, Sarah was named to Forbes 30 Under 30 for the food and beverage category, which is amazing. Over the past three years, we've grown by 2,000% and are on track to more than double our revenue this year. We currently have seven retail locations and over 200 CPG retail partners. Our ecommerce presence is strong, and we ship nationwide."