Doyle Albee | Source | President and CEO at Comprise
Doyle Albee
I’m fortunate my career has provided me the opportunity to develop and tell stories for great companies and clients. I’ve built a strong track record of success in public relations, marketing communications and digital marketing with experience in a number of industries, including technology, cable and telecommunications, healthcare, and consumer packaged goods.
My background includes 10 years with Coors Brewing Company (now MillerCoors) in both public relations and marketing positions. I also worked with Sterling-Rice Group, directed global communications for hard disk drive manufacturer Maxtor and founded and managed my own public relations firm, which I merged with Metzger Associates in 2005 and we re-branded as Comprise in 2018. Despite the new name, we remain true to our roots doing the hard stuff that many agencies can’t or won’t try to tackle.
I’ve picked up a handful of awards over the years. I’m proud to be named to the Denver Business Journal’s prestigious “Forty Under 40” list, and my work has won a Magellan Platinum Award from the League of American Communications Professionals, several Gold Pick Awards from the Public Relations Society of America and a Distinguished Communicator Award from the Colorado Chapter of the International Association of Business Communicators, among others.
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Comprise
President and CEO
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Comprise made the Power Partner Awards list!
Comprise A full-service communications agency providing comprehensive, tailored solutions for clients, effectively driving their businesses forward. Power Partner companies meet strict criteria.
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So you need to request a correction from a journalist - PR Daily
There’s nothing that can match the excitement of opening a piece of earned media you helped pitch and place. And there’s nothing that can match the pit in your stomach when you realize there’s a glaring error in the story. But how you respond to this situation can define your relationship with that journalist moving forward — for better or worse.
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Comprise™ emerges as one of Rocky Mountain region’s fastest-growing, most recognized communications agencies
Experiencing nearly threefold revenue growth since 2019, the award-winning agency expanded its team and service offerings in 2022 to better serve an expanding client rosterBOULDER, Colo., Feb. 07, 2023 (GLOBE NEWSWIRE) -- Comprise, a full-service agency that delivers a complete range of compelling and comprehensive communications services, announced today significant revenue, client, service area and employee growth. In addition to compelling year-over-year revenue growth since 2019, the Compris
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Doyle Albee, president and CEO of Comprise, has a framework for considering requests for correction. He calls it “the three Fs,” and explained them in an email to PR Daily, edited for length:
“Fact: Is there a mistake in a fact? Just because you don’t like how something was said doesn’t mean you get to ask for a re-write.
Fair: Even if a fact is wrong, is it material enough to warrant a request? Let’s say you tell a reporter that you’re launching a product in 4-6 weeks and the reporter writes, “about a month.” Not exactly the same, but not really incorrect and likely not a material problem. In this case, we’d likely recommend an email to clarify and if the reporter chooses to correct, great. But we would likely not counsel a request for correction.
Friendly: Even if it’s really, really wrong, the conversation can and should be friendly and professional. There is no reason to berate or be demanding.” — Doyle Albee, in an interview with PR Daily -
“The missing link to so many ‘apologies’ is understanding that it’s a multi-step process,” says Doyle Albee, president and CEO of Comprise, a communications firm. “‘You took it wrong’ isn’t an apology — it is simply covering your a**.
If an action or statement rises to the level that a public apology is necessary, three critical factors are needed to ensure the target is restored:
Ownership: Words like, ‘You’re right. That was a mistake on our part.’
Empathy: ‘We understand your concerns, emotions, etc. and want to rebuild your trust.’
Repair: ‘We are going to do (something specific) to work toward both fixing this mistake and ensuring it doesn’t happen moving forward.’” — Doyle Albee, in an interview with Communication Intelligence magazine. -
"You can do a great job, get all sorts of reporter interest, and if the website is terrible, it breaks there. If the social isn’t paying it off, whether it breaks or not, it certainly is a missed opportunity." — Doyle Albee, in an interview with PR Daily
