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Dr. Contrecia T. Tharpe

Chief Storyteller & Strategist at FayeVaughn Creative formerly neuIMC
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Dr. Contrecia T. Tharpe, affectionately known as Dr. T, is a marketing, branding, and communications practitioner and founder of neuIMC, a boutique integrated marketing and communications firm in Nashville. With over 15 years of experience in the industry, she has worked with national and international brands, businesses, and individuals in the non-profit, sports, entertainment, travel, small business, and education sectors. She is an advocate for small and medium business success and works to maximize and identify opportunities, craft strategies, and create solid business foundations for her clients.

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  • Meghan Markle's Rosé: A Bold Brand Repositioning or Risky Move?
    Dr. Tharpe suggests Meghan's rosé launch is a strategic shift into lifestyle branding. However, she warns of potential pitfalls if the product appears performative or inaccessible. The wine, tied to Princess Diana’s birthday, must deliver authenticity and quality to avoid being seen as another celebrity gimmick.
  • Benson Boone's PR Strategy: Breaking Free from Harry Styles Comparisons
    Dr. Tharpe highlights a "perception gap" in Boone's branding, urging his team to focus on his unique voice and story. She advises against mimicking Harry Styles, emphasizing the need for originality and evolving performance to ensure Benson's lasting impact and individuality.
  • Social Media Revolutionizes Food Culture: TikTok's Impact Explored
    Dr. Tharpe highlights how TikTok democratizes food culture, making cooking communal and inclusive. "Viral trends can boost small eateries or expose flaws," she notes. Social media educates on sustainability and cultural appreciation, while influencer economics and AI reshape marketing strategies. This dynamic feedback loop between consumers and businesses underscores social media's cultural and commercial impact.
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