Ernie Cadotte is the founder of the education technology company Marketplace Simulations and the John W. Fisher Professor of Learning Innovation at the University of Tennessee. Cadotte founded Marketplace Simulations to give students opportunities to experience the challenges of building a business within the safety of the classroom. His 30+ competitive business simulations in marketing, entrepreneurship, business principles, supply chain management and more have been played by over 1 million students. Cadotte's research interests include learning processes, assessment, psychological measurement, customer satisfaction, and entrepreneurial decision-making.
The pressure is growing for businesses to offset the harm they do and to make a positive impact instead. But none of this pressure has been inspired by the Friedman Doctrine. Perhaps there is room for a revised Friedman Doctrine: The purpose of business is to maximize shareholder wealth—provided the business has paid its full share of the costs incurred, pursued stakeholder opportunities that yield mutual gain, and taken the initiative to be a force for good in society. Or perhaps there is no need for the Friedman Doctrine at all. For certain, it is time for educators to take the lead on shaping the societal impact of business.
Knowledge is not skill. There is a wide gap between knowing what to do and being able to do it. Whether someone is attempting to play a sport, master an art, or become a savvy business manager, the only way to transform knowledge into skill is through practice.
Conscious leaders focus on “we” rather than “me.” They foster transformation, inspire others, and bring out the best in those around them. They understand that their role is to serve the purpose of the organization, support the people within it, and create value for all stakeholders.
Businesses are under pressure to stop focusing on profit maximization and embrace societal impact instead. Business educators have a key role to play.
Business simulations provide students with powerful learning experiences through the gamification of knowledge.
How business schools can offer students more opportunities to manage a firm’s societal impact—and become more conscious leaders.