Dr. Hsin-Yi (Grace) Liao | Source | Assistant Professor - Marketing at Niagara University

Dr. Liao is an Assistant Professor of Marketing at Niagara University. Her dissertation, entitled Not All Discounts Are Created Equal: Power Distance Belief and Locus-of-Discount in a Product Bundle, examines how a consumer’s power distance belief, as an endorsement of power disparity and hierarchy, affects his or her judgment of the discount in a bundle promotion. Dr. Liao also holds a Master’s (M.S.) degree in Marketing Research from the University of Texas at Arlington, and a Bachelor's (B.B.A.) degree in Information Management from National University of Kaohsiung.