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Dr. Jenny Shields

Founder, Licensed Psychologist & Bioethicist at Shields Psychology & Consulting, PLLC
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🌍 Go-To Psychology Expert for Global Media
(TIME, Forbes, Newsweek, Women’s Health, Süddeutsche Zeitung)

Dr. Jenny Shields is a licensed psychologist and healthcare ethicist with a passion for translating complex psychological science into clear, compelling insights for a global audience. Her ability to deliver accessible, human-centered expertise across topics has made her a trusted voice for over 50 publications across six continents—including TIME, Forbes, Newsweek, and Women’s Health.

With dual expertise in clinical psychology and organizational ethics, Dr. Shields brings a unique lens to the “why” behind human behavior. She is a go-to expert for journalists covering:
• The psychology of work, leadership, and culture
• Mental health, stress, and resilience in modern life
• The dynamics of relationships and social trends
• Motivation, decision-making, and ethical challenges

Widely recognized for her clarity, warmth, and speed, Dr. Shields genuinely enjoys collaborating with journalists. She is known for her reliability on tight turnarounds and her commitment to grounding stories in science that is both credible and deeply human.

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  • It is partly this reason that Shields believes cuspers frequently carry a sense of generational impostor syndrome.

    "They understand the tone and references of their generation, but they don't feel it," Shields said. "That can leave people feeling a little disoriented, especially in moments when others are rallying around generational identity as a shorthand for belonging."

    She continued: "Cuspers often learn to code-switch between values, norms, and worldviews that don't always align. That makes them unusually observant and socially flexible—but it can also leave them more prone to feeling like outsiders."

    There is so much more that helps shape a person, rather than just the year on their birth certificate.

    Shields told Newsweek: "Generational identity isn't just a demographic label—it's a story. It's shaped by what was happening when you were coming of age. Cuspers are raised during times of cultural transition, and that gets baked into how they move through the world."

  • “When do you feel most calm and grounded these days?”

    When you’re ready to dig a little deeper, ask your parents when they feel the most at peace. The answer will be revealing, Shields says—what if they say “never”? You might bond over feeling like life is too chaotic; or, you could share the ways you squeeze in time to recharge: “I take five minutes in the morning to have my coffee on the porch.” The conversation can also work two ways to build empathy. “You might say, 'I feel like I have no time—the kids are so young, there's not a moment to breathe,’” she says. “Then they can say, ‘Gosh, I remember what that was like. You’re right—it’s so hard.’”

  • “Most people don’t lose their integrity all at once. They lose it in small, polite concessions that feel strategic at the time. And then one day they look up and don’t recognize the story they’re part of.”

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