Entrepreneurial physician executive, strategic leader, and digital healthcare product innovator. Passionate about creating digital tools and new delivery models that reduce waste and inefficiency, improve quality, and drive improved performance and satisfaction.
There has long been an opportunity for brands to stand up and lead a nation, both in behaviour and approach. The focus on brand-building meant we were not looking for overnight success. However, 2020 ended with the Brand Finance Index rating CBA as the nation’s strongest brand, which is an extraordinary outcome by anyone’s measure.
We still see a lot of confusion about vaccine eligibility, availability, and logistics around the country. The situation varies from region to region, but we’ve heard stories across the country about providers getting hundreds of phone calls an hour with vaccine questions.