Dr. Lambrianos Nikiforidis | Source | Assistant Professor of Marketing at SUNY Oneonta
Dr. Lambrianos Nikiforidis
Lambrianos Nikiforidis is an Assistant Professor of Marketing at SUNY Oneonta. He received a B.A. in Mathematics from Hamilton College in New York, an M.B.A. in Marketing from the American College of Thessaloniki in Greece, and a Ph.D. in Marketing from the University of Texas at San Antonio. His area of expertise is consumer behavior, specifically related to family spending decisions, personal financial decisions, and consumer goal pursuit. His research has been published in the Journal of Consumer Psychology and appeared in media such as Newsweek, Yahoo!, and many more, including international media in Australia, England, India, Ireland, New Zealand, and South Africa.
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SUNY Oneonta (https://suny.oneonta.edu/)
Assistant Professor of Marketing
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Lambrianos Nikiforidis, SUNY Oneonta – Do Parents Have a Favorite Child? - The Academic Minute
Do parents have a favorite child? Lambrianos Nikiforidis, assistant professor of marketing at SUNY Oneonta, explains how bias for the same sex may be what drives this decision. LambrianosNikiforidisis an Assistant Professor of Marketing atSUNY Oneonta. He received a B.A. in Mathematics from Hamilton College in New York, an M.B.A. in Marketing from the American […]
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Do Mothers Spend More on Daughters While Fathers Spend More on Sons?
Do parents favor some children over others? The overwhelming majority of parents state that they treat their children equally, but parents rarely track their spending on each child. We investigate in four studies whether mothers and fathers favor specific children depending on the biological sex of the child.
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