Dr. Madeleine F. Wallace | Source | Founder & CEO at Windrose Vision

Dr. Madeleine F. Wallace is an accomplished professional, Amazon Bestselling Author, serial entrepreneur, scientist, investor, and the visionary founder of Windrose Vision. Originally from Peru, she moved to the U.S., where she earned her Ph.D., becoming one of less than 1% of foreign-born Latinas in the U.S. with such a credential. She excels at applying her strategic insights and scientific expertise to solve complex challenges across various domains.

With over two decades of experience, Dr. Wallace has led transformative initiatives in the government, commercial, and nonprofit sectors. As the former Director of the Office of Evaluation and Performance at the National Institutes of Health, she significantly enhanced the agency’s ability to measure and communicate the impact of its research.

Through her firm, Windrose Vision (www.windrosevision.com), Dr. Wallace advises diverse industries on scalability, sustainability, operational excellence, and data optimization. Her SEAM framework (Snapshot, Envision, Act, Measure) is featured in her 2023 Amazon bestseller, The SEAM Framework: Achieving Organizational Transformation in 4 Steps, a practical tool designed to facilitate small business digital transformation. Under Windrose Vision, Dr. Wallace has spearheaded impactful studies for major agencies, including the National Institutes of Health (NIH), National Science Foundation (NSF), Health Resources and Services Administration (HRSA), and the Substance Abuse and Mental Health Services Administration (SAMHSA), focusing on evaluating the effectiveness and impact of their initiatives and programs.
Her extensive research and dedication to mentoring—particularly her commitment to supporting Latina entrepreneurs—have driven the adaptation of the SEAM framework for career development, culminating in her 2024 publication, Thrive in the AI and Digital Age: The SEAM 4 Steps Career Guide and Workbook.

Dr. Wallace is a sought-after speaker and trainer on topics such as strategic planning, organizational change, digital transformation, upskilling, reskilling in the AI era, and evaluating project risk. Her influence extends beyond academia; she actively mentors entrepreneurs and supports the mission of Conectado (www.conectado.com). Dr. Wallace’s dedication to career transformation is deeply inspired by the resilience of her parents, who successfully navigated their careers through significant technological changes.
Dr. Wallace earned her Ph.D. in Sociology, with a concentration in Demography and Statistics, from the University of Tennessee. She is a distinguished alumna of the Latino Business Action Network (LBAN)’s Business Scaling program at the Stanford University Graduate School of Business, the Goldman Sachs 10,000 Small Businesses Entrepreneurship program at Babson College, and the National Hispana Leadership Institute (NHLI)’s Executive Leadership Program at the John F. Kennedy School of Government, Harvard University.

In her spare time, Dr. Wallace enjoys traveling with her husband, Stephen J. Wallace, also a writer and the author of Hazardous Lies, an Amazon bestseller published in 2023.