Dr. Durbha is the Group Vice President, CPG & Manufacturing at RELEX Solutions. With more than 20 years in the supply chain industry, Madhav has broad experience instrategy and process consulting, supply chain software, program management, software application development and deployment, machine learning and data science. He received his PhD in Chemical Engineering from the University of Florida and his bachelor’s degree in chemical engineering from the Indian Institute of Technology at Madras.
I recently caught up with Coupa's Madhav Durbha to discuss how building a digital twin of the supply chain is helping companies take action on ESG goals such as sustainability.
The technological shift that we are seeing is, now there is this emergence of this digital twin model. How can I have the central representation of my supply chain and be able to almost use it like a flight simulator? I can stress-test my supply chain before the problems manifest ... The idea of a digital twin now becomes a reality. It starts surfacing all the hidden rocks in your supply chain, all the speed bumps. Now they are all visible in plain sight. Organizations have the ability to now work cross-functionally, and be able to optimize their supply chain in a much more holistic manner.