Drew Deeter | Source | Sr. Acct. Executive at Comprise
Drew Deeter
First and foremost, I am a storyteller at heart with a proven ability to translate organizational philosophies and objectives into key messages that resonate with critical audiences and influencers. With a track record of helping build and expand businesses and brands, I view my field of work as a craft and myself as an adaptable and skilled artisan. I am a collaborator and one who embraces a hands-on, “roll up the sleeves” approach to leadership and teamwork.
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Comprise
Sr. Acct. Executive
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Red state workers prepare to head to the office. Some never left
Ohio and Oklahoma are telling state government workers to return to the office, and others may soon follow
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Best Practices for SMBs Exhibiting at Trade Shows
Are you an SMB looking to make a big impression at a trade show? Follow these tips to ensure success before, during, and after the event.
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AI in Marketing: Balancing Innovation with Human Touch
Drew emphasizes the importance of balancing AI with human creativity. He warns that over-reliance on AI can result in content that feels "disingenuous, out of touch and impersonal." AI should be a "thought expander," aiding in idea generation, but Drew insists that "my greatest successes start and end with my critical thinking." -
Maximize Trade Show Success: Expert Tips for SMBs
Drew emphasizes that trade shows are a battleground for attention. "Success hinges on strategic planning before, during, and after the event." Engage actively, follow up diligently, and consider agency partnerships to enhance impact. Networking is key—divide and conquer to maximize opportunities. Transform your trade show presence into a lead-generating machine. -
AI in Marketing: A Tool for Creativity and Strategy
Drew Deeter of Comprise champions AI as a marketing "thought expander," enhancing strategy and creativity. Comprise adheres to PR Council’s Generative AI Guidelines, using AI for preliminary ideas, not final content.
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Trade shows allow small businesses to compete against larger companies for engagement and market share regardless of booth size. You're there to win, so you need to maximize the moment or risk being "just another vendor" in a sea of sameness.
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People are now beginning to realize we must reshape and balance our business practices with social responsibilities and we had better do it quickly if we intend to realize sales and profit objectives.
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Ultimately, the most successful approach will likely involve flexibility. People thrive in different work environments, and a ‘one size fits all’ approach won’t maximize productivity or employee satisfaction.