Drew Levinson is an Executive Vice President, Director of Media Relations at LifeSci Communications. Drew spent 25 years working in public relations and journalism providing clients with media strategy, crisis and reputation counsel.
This week's virtual J.P. Morgan healthcare conference gave us a rest from the behemoth the meeting has evolved into. Could it be the catalyst that gets it out of San Francisco? Reviews are mixed. Some think branding and history will keep it in town, while others thing moving the meeting won't solve its problems.
I love San Francisco, but perhaps we could switch sites every year, just like the Super Bowl. I think if we could move it to a site that is more prepared for the greater number of people that are now attending J.P. Morgan, it would make it perhaps a better experience for many people. There is a wonderful conference center in San Francisco, but J.P. Morgan is not at that conference center.