Dustin Siggins | Source | Founder at Proven Media Solutions

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Dustin Siggins

Founder at Proven Media Solutions
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Dustin helps clients make an impact by getting in the press. Drawing on 20 years as a writer, journalist, and PR consultant, Dustin founded Proven Media Solutions with an approach that secures media coverage in diverse industries like financial technology, healthcare, education, and politics. He has built a skilled team that turns narratives into successful media campaigns, and helps clients reach target audiences by developing long-term strategies, crafting compelling content, and securing coverage in trusted media outlets.

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  • Unlocking PR: A Guide for Small Businesses
    Dustin advises small businesses to use the 3Ts: Topic, Time, and Title. "Identify the right outlets and gatekeepers, and choose the best format for your story." This approach not only secures press but also supports journalists, ensuring mutual benefit.
  • LA Times Owner Advocates for Balanced Editorial Amid Financial Struggles
    Dustin suggests Patrick Soon-Shiong's push for balanced views at the LA Times aims to address financial losses. While concerning for a business owner to influence editorial content, Dustin argues it's reasonable if it prevents closure. Soon-Shiong isn't ending Trump criticism but seeks diverse topics and perspectives.
  • Celebrity Political Influence: A Shift Towards Center?
    Dustin notes, "The cultural landscape has rebalanced towards the center." He highlights a shift away from aggressive DEI/ESG/BLM movements, while voters focus on economic challenges, immigration, and crime. Celebrities may recognize Trump's broader coalition, impacting their political involvement.
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