Ed Breault | Source | CMO at Aprimo

Modular content isn’t just a singular tactic, it’s not something to be added into a content production workflow template or project management methodology so that it is merely task-based. It requires an organizational commitment to evolve the way content and creative teams work today.

Many financial services companies believe a regulatory environment is the barrier to impactful marketing and customer experience innovation. But they don’t need to make a tradeoff between speed, agility, and compliance. Brands that can harmonize Planning, Operations, and Content while surfacing real-time insights needed to make the right adjustments can accelerate their business in a sustainable way.