Ed East is the Founder and Group CEO of Billion Dollar Boy (BDB), which is one of the world's leading global creator marketing agencies that delivers end-to-end campaigns for some of the world's most creative brands.
He has over 9 years of experience leading and growing BDB, which now boasts a global presence of 160 across London, New York, New Orleans and Copenhagen.
He is a staunch advocate for a cohesive culture and innovative strategy, and his vision is to “Set a new standard of advertising with a greater social purpose, where creativity is democratized, and technology drives efficiency and effectiveness".
BDB has secured major clients like L'Oréal, Heineken, Dove and Candy Crush, and won accolades such as Adweek’s Fastest Growing Agencies and a spot in the Financial Times 1000 Fastest Growing Companies.
European influencer marketing agencies are making their way into new markets in the U.S. with new leadership as they vie for an edge in talent and technology.
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
After its initial announcement over the summer, Meta has finally taken a step toward bringing Threads to the fediverse.